Providing great service can make a huge difference in a small business. For companies like Zappos, Nordstrom, and Southwest Airlines, customer service is a differentiator from their competitors. Done right, good customer service can bring lots of referrals that lead to increased revenue. Here are five tips to improve service to your customers. 1- “Welcome Home” Greeting Consider your business as your home and your customers as invited guests. No matter how they come to…

Read More

If you want 2016 to be better than 2015, you have to do something differently in 2016 than you did in 2015. It’s a simple but profound realization. Change brings the opportunity to make things better; it can be scary yet exciting at the same time. Ask yourself what you are going to do differently to have your best year ever. Here are some questions and exercises to consider: Clarify Your Vision What does the…

Read More

You may have heard that Google has rolled out a new search algorithm that ranks mobile-friendly websites higher than sites that are not mobile-friendly. You don’t need to worry too much about this unless you rely on website leads for new clients to build your business. If you do rely on website leads for new business and your leads have dropped off over the summer, the reason could be that your site is not mobile-friendly…

Read More

There’s a visual side to every business, and Pinterest and Instagram, which are social media applications, can show your customers and prospects what your business looks like form day to day. Plus, you can have some real fun with it. Pinterest allows people to post graphics to online bulletin boards and share them with others. In Pinterest, graphics of all kinds are allowed, including photographs, screen prints, logos, and more. In Instagram, photos are posted…

Read More

Time is money as they say, and if you can save time, you’re also saving money. Since your time is limited to 24/7, both personal and business time saved is profitable. Here are eight ways to save time (and money) for your consideration. Go through all of them with an open mind, and see which one might work best for you. 1. The trip to the grocery store If you’re making several trips to the…

Read More