Have you ever stayed at a hotel and then returned, finding that they have stocked your room with everything you asked for the last time you were here? Your special allergenic pillow was already waiting for you, you were asked if you would like a dinner reservation made just like you always do the first night, and there were even extra hangars because you always need extra hangars. None of this would be possible for…
Read MoreYour top customers are your most important customers in your business, and it’s important that you hang onto them if at all possible. It’s much more cost-effective in most business models to retain repeat customers than it is to find new ones. Here are nine tips you can use to dazzle and delight your top customers: Know who they are by name. Do you know which customers generated the highest sales for you last year? …
Read MoreIs your business easy to do business with? Or is it difficult? The answer could impact your revenue as well as your reputation for service. Here are a few tips to help you stand in your customer’s shoes for just a few minutes to answer those questions. First Impressions What is the first image of your business that your future customer sees? Is it your website? A sign in your office window? An ad? Whatever…
Read MoreHave you ever called a help line and at the end of the call had a bigger problem than before you called? Unfortunately, it’s not uncommon. Navigating the help line process can be a challenge for anyone’s patience. Here are a couple of tips you can try to make the process a little less painful. Repeat Business If you get someone that does a good job of solving your problem, ask them if you can…
Read MoreEvery sales lead is precious. It takes a lot to get people’s attention these days, and once a lead or prospect comes in your door, you’ve accomplished that hurdle, but now you have another one: getting the business. To ensure you can turn those prospects into paying customers as often as possible, here are three mistakes we can all learn from and avoid at the very beginning of the sales process. #1 Tech-Speak Every industry…
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